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The web site panzani-me.com states the following, "Only the best pasta can inspire your best ideas." I noticed that the webpage also said " A by-word for good times, pasta is ideal for family dinners or meals with friends." They also said " Quickly discover Panzanis varieties! To cook your dishes your way, there is nothing better than Panzani sauces! Deliciously prepared tomatoes for great gourmet moments. Coming in a fine or medium version, the Panzani couscous adapts to all your sweet and savoury recipes. The only limit is your imagination! See all our products." The meta header had pasta as the first optimized keyword. This keyword is followed by panzani, pasta panzani, and pasta recipes which isn't as urgent as pasta.